Fahd Bin AmjadGeneral Manager-Retail Banking Group
Oman Arab Bank
Retail banker with over 20 years’ experience across Middle East & Pakistan regions. Fahd currently heads Retail Banking for Oman Arab Bank, and is leading a wide scale transformation focusing on improving customer experience across the service delivery channels, especially in the digital space. He has held many senior business roles covering Middle eastern geographies, previously with Arab Bank and Standard Chartered Bank. He has deep knowledge and first-hand experience of developing retail businesses through brand building, product management, sales performance management, and digital channel development. Fahd is a patron and avid follower of fintech developments in the region.
9:50 AM Panel: Adopting a Customer-Centric Design in Your Branch to Increase Engagement and Efficiency
• Making the customer the focal point of all interactions and channels
• Designing and delivering intuitive, easy-to-use and interesting customer services that personalize every interaction at the branch
• Orchestrating services through multiple channels – continuously, consistently, and in the right context
• Utilizing insights from the data collected during customer interactions and transactions at the branch